Showing posts with label Applied Social Media. Show all posts
Showing posts with label Applied Social Media. Show all posts

Monday, April 15, 2019

Becoming a Social Media Scholar at Tarleton State University


Hi everyone! I enjoy teaching the Social Media each semester, but each semester is a new experience. I always integrate new assignments and new social media technologies/features, because they are always changing. 

This semester, the students are doing the following assignment:

Scholar Group Project: Write Your Book Chapter (a List of 40+ Ideas) - Social Engagement Innovation on the 13 Social Media Categories


Each group will write a engagement paper focused on their computer-mediated communication scholar topic. This paper should include the following:

Brief Description:

1) describe the technology (4 sources needed per area), 

2) 40 ways (in total) companies/organizations can use the technology to engage with users in the following areas:

A - sharing information (10+ and 4 database resources),
B - providing services (10+ and 4 database resources),
C - providing status (10+ and 4 database resources),
D - offering goods (10+ and 4 database resources), 

3) Project the future of user interaction via the technology.

Here are specific instructions:
- Each component of this paper will be due on specific dates (as indicated on the syllabus calendar).

- Each group member is required to significantly contribute to the production of the paper. Each week, each group member’s work will be assessed for contributing significant comments on the Google Document to sections for which their name is not assigned.

- Please remember to submit questions by 4pm on Friday. Questions submitted after 4pm will not be answered until Monday morning.

- Each component of this paper will be due on specific dates (as indicated on the syllabus calendar).

Interested in a specific student success topic or do you need a speaker for an upcoming conference? Contact me via direct message on Twitter or join our Student Success Communication and Technology Institute on Facebook!

Thanks for visiting! 

Sincerely,

Dr. Jennifer T. Edwards
Higher Education Speaker and Researcher

My Social Media Channels!
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My Research Interests: Customer Service and Social Media, Higher Education Retention, and Millennials at Work

Wednesday, October 18, 2017

Making a Social Media Analytics Plan


This video is focused on simple ways to understand social media analytics. Produced for the Social Media graduate students at Tarleton State University, this video is meant to be a starting point for analytics newbies.



Sincerely,

Dr. Jennifer T. Edwards

My Social Media Channels!
Of Course You Follow Me on Twitter! @drjtedwards
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Monday, September 25, 2017

The 13 Social Media Categories - According to Dr. Jennifer T. Edwards

This semester, I am focused on how professors and other higher education professionals can incorporate easy-to-read and understand infographics to help others understand potentially complicated information.

Here's the information that could be perceived as a complicated concept. If you've ever read the Social Media Bible book, I know that you've discovered the various social media categories introduced in the book. This book has not been updated in awhile and social media is changing DAILY. This means that I had to make my own list of social media technologies.

Here it is!

This infographic represents an updated list of social media technology categories to reflect the changing social media landscape.

by Dr. Jennifer T. Edwards - @drjtedwards
Executive Director of the Texas Social Media Research Institute & Associate Professor of
Communication Studies at Tarleton State University




Here's the text copy of the infographic.

1 - Multi-Focused Social Media
This category includes social media incorporating three or more of the social media categories listed below as primary features for users of the technology. Example - LinkedIn, Facebook (pictures, video, live-casting, commerce, gaming-focused)

2 - Photo-Focused Social Media 
Example - Instagram, Pinterest

3 - Video-Focused Social Media
Example - YouTube, Vimeo

4 - Audio-Focused Social Media
Example - Soundcloud, Podcasts, Spotify, Pandora

5 - Social Media for Content Curators
Example - Flipboard, Stumble Upon, RSS Feeds

6 - Blogging
Example - Wordpress, Blogger, Tumblr

7 - Microblogging
Example - Twitter

8 - Commerce-Focused Social Media 
Example - Amazon, EBay, Offer Up, Varage Sale, LetGo

9 - Rating-Focused Social Media
Example - Amazon, Yelp, Trip Advisor

10 - Anonymous Social Media
Example - Livewire, Yik Yak, Sarahah

11 - Gaming-Focused Social Media 
Example - MPORG - MultiPlayer Online Role Playing Games
(World of Warcraft, Minecraft, League of Legends)

12 - Learning-Focused Social Media
Example - Coursera, Lynda, Udemy, Blackboard

13 - Business-Focused Social Media
Example - Asana, Slack, Yammer, Sharepoint, Basecamp

References

Aichner, T. & Jacob, F. (2015, March). Measuring the Degree of Corporate Social Media Use. International Journal of Market Research, 57

Safko, L. (2012). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Wiley Press.

Please let me know what you think!

Sincerely,

Dr. Jennifer T. Edwards

My Social Media Channels!
Of Course You Follow Me on Twitter! @drjtedwards
I Am Also on Instagram! http://www.instagram.com/drjtedwards/
Have You Subscribed on YOUTUBE yet?
Become a Fan of Millennial Professor on Facebook!
If You Love Periscope as Much as I Do...Follow Me There! - http://www.periscope.com/drjtedwards/
Email Me! I am PR Friendly! - jennifertedwards@gmail.com

Monday, September 4, 2017

Teaching Social Media to Graduate Students - A Syllabus Preview and Blackboard Course Review


I absolutely love working with graduate students - especially graduate students who are interested in working in the social media industry. I teach courses each semester focused on social media. These courses include:

- New Communication Technology
- Applied Social Media
- Computer-Mediated Communication

This semester, I am teaching the New Communication Technology course. I finally finished my graduate syllabus last night and I am proud of the progress. Also, this is the first time that I have not required a research paper. I am aiming for full-impact coursework and for a fun process for me.

Link to the Syllabus

Click the image of the syllabus to view the ENTIRE syllabus from this semester. I always update the same Google Document each semester to avoid updating links on Blackboard. Updating external links is great! I am very excited about this syllabus and I cannot wait to make the course navigation video. Here's the course navigation video from last semester:


If you have any questions for me, please ask away. I am happy to help!

Sincerely,

Dr. Jennifer T. Edwards

My Social Media Channels!
Of Course You Follow Me on Twitter! @drjtedwards
I Am Also on Instagram! http://www.instagram.com/drjtedwards/
Have You Subscribed on YOUTUBE yet?
Become a Fan of Millennial Professor on Facebook!
If You Love Periscope as Much as I Do...Follow Me There! - http://www.periscope.com/drjtedwards/
Email Me! I am PR Friendly! - jennifertedwards@gmail.com