Showing posts with label Explaining Research Theories. Show all posts
Showing posts with label Explaining Research Theories. Show all posts

Monday, November 19, 2018

Explaining Social Media Data Analysis and the Social Presence Theory on Facebook Live

Everyone has a favorite communication or higher education theory. My favorite theory is the Social Presence Theory (especially for electronic communication. I apply this theory to higher education and communication research.

I also teach this theory to our students (graduate and undergraduate students) each semester. Some of my classes are online and previously this presented a problem for the students who are engaged in the research process. Now, the students have an opportunity to learn about the theory through a new, free webinar, not Zoom - yes it's Facebook Live! Usually I "go live" during our weekly chats for class!

So, I use Facebook Live to teach concepts when students have questions. This has been VERY convenient because students do not have to log on to the software system (Zoom) when they need to access the video. In fact, you do not have to log on to access the video and you can embed it (like the one below) on your Course Management System (we use Blackboard).

Here's a brief description of the Social Presence Theory for our students (and the others who viewed the video).

Interested in a specific student success topic or do you need a speaker for an upcoming conference? Contact me via direct message on Twitter or join our Student Success Communication and Technology Institute on Facebook!

Thanks for visiting! 


Dr. Jennifer T. Edwards
Higher Education Speaker and Researcher

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My Research Interests: Customer Service and Social Media, Higher Education Retention, and Millennials at Work