One aspect of higher education for which I have recently developed an interest is recruitment of target student groups (and their parents) and social media/new media content marketing.
The Ruffalo Noel-Levitz blog posted an article titled, "Content Marketing for Higher Education: Six Steps for Effectively Packaging Content You Already Have". These six steps are generally listed on the graphic listed above, but each of them make sense for the higher education environment.
The process seems rigid, but again I am not responsible for content marketing. Each step made sense and I cannot wait to modify this process for our retention model (internal content marketing) for our current students!
Enjoy! - @drjtedwards
