Thursday, April 23, 2015

What Does Your #HigherEd Handwriting Say About You?

I am a HEAVY writer and my print is bold and wide. Look at the infographic listed below. How do you think the faculty, staff, students, administrators, and staff perceive your writing? Perceptions exist, but it is always great to know about potential perceptions ahead of time.

What Does Your Handwriting Say About You Infographic



Sincerely - @drjtedwardsTSU

Tuesday, April 14, 2015

Repackaging Your Web Content for Reaching Target Student Groups - 6 Steps for Effectively Packing Content You Already Have (Ruffalo Noel-Levitz)



One aspect of higher education for which I have recently developed an interest is recruitment of target student groups (and their parents) and social media/new media content marketing. 

The Ruffalo Noel-Levitz blog posted an article titled, "Content Marketing for Higher Education: Six Steps for Effectively Packaging Content You Already Have". These six steps are generally listed on the graphic listed above, but each of them make sense for the higher education environment.

The process seems rigid, but again I am not responsible for content marketing. Each step made sense and I cannot wait to modify this process for our retention model (internal content marketing) for our current students!

Enjoy! - @drjtedwards