Monday, December 9, 2019

COMM 5311 - Analyzing Census Bureau and Emergency Management Social Media Data on Twitter

Twitter is an amazing tool for analyzing government-to-community communication. It is important to realize how social media messages can be more effective in reaching their target population. This is why most of my social media research focuses on governmental messaging and how people engage with the messages (or take action as a result of it).

This one of our most recent graduate student research projects. This project analyzes Census Bureau and Emergency Management information sent on social media to see which types of messages are most effective. 

Check out the video!

Try this campaign! Also, there are more campaigns available in my book - Retaining College Students Using Technology: A Guidebook for Student Affairs and Academic Affairs Professionals.

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Dr. Jennifer T. Edwards
Higher Education Speaker and Researcher

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