Twitter is an amazing tool for analyzing government-to-community communication. It is important to realize how social media messages can be more effective in reaching their target population. This is why most of my social media research focuses on governmental messaging and how people engage with the messages (or take action as a result of it).
This one of our most recent graduate student research projects. This project analyzes Census Bureau and Emergency Management information sent on social media to see which types of messages are most effective.
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Dr. Jennifer T. Edwards
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