Contacting Currently Enrolled Students Who Have Not Registered for the Upcoming Semester

At this time of the semester, many people are wondering if students who attended last semester will attend this semester. Yes, I have been there before! 

So, I decided to create email and text campaigns to help remind/nudge students to register for the upcoming semester. This EVEN works during the first week of class as well. Think about the students who left the semester with an "A" or "B" grade point average and never enrolled in the subsequent semester - you need to reach them!

Purpose of the Campaign: Contacting Currently Enrolled Students Who Have Not Registered for the Upcoming Semester

Problem: Many college students need several reminders to register for the next semester.

Time of Year: October/November & March/April

Timeframe of the Campaign: Four Weeks

Target Group: Students

Step 1 - During the first week of the campaign, send a text message to the students who are enrolled this semester, but who are not enrolled for the subsequent semester. 

Sample Text Message - Are you planning to come back for the spring? Reply Y (Yes), M (Maybe), H (Holds), or S (Need to Schedule. Appt).

Step 2 - During the second week of the campaign, remove the students who have already registered. Then, send another text message to the students who are enrolled this semester, but who are not enrolled for the subsequent semester. 

Sample Text Message - Classes are filling up fast! Are you returning to [Name of University] for the Fall? Text - Y (Yes), M (Maybe), N (No), ? (Questions), H (Holds). - [Name of Administrator that Many Students Know.

Step 3 - During the third week of the campaign, have the faculty and academic advisors call the students in their department or college who have not registered.

Step 4 - During the fourth week of the campaign, have the faculty contact the students who have not re-enrolled in the subsequent semester. 

Step 5 - Assessment - Examine the number of students who were not registered before the campaign, then measure the students who registered each week until the end of the fourth week. pre-campaign 

Additional Comments: When the students reply, you can begin tagging the students on Microsoft Excel or through the Student Success Technology with the following tags.

Y - Tag - Will Register in [Next Semester - Semester and Year]

M - Tag - May Enroll in  [Next Semester - Semester and Year]

N - Tag - Not Returning in [Next Semester - Semester and Year]

If you have any questions about this campaign, please contact me - [Your Name]or [email address].

Try this campaign! Also, there are more campaigns available in my book - Retaining College Students Using Technology: A Guidebook for Student Affairs and Academic Affairs Professionals.

Remember to order copies for your team as well!

Interested in a specific student success topic or do you need a speaker for an upcoming conference? Contact me via direct message on Twitter or join our Student Success Communication and Technology Institute on Facebook!

Thanks for visiting! 

Sincerely,

Dr. Jennifer T. Edwards
Higher Education Speaker and Researcher

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My Research Interests: Customer Service and Social Media, Higher Education Retention, and Millennials at Work