Repackaging Your Web Content for Reaching Target Student Groups - 6 Steps for Effectively Packing Content You Already Have (Ruffalo Noel-Levitz)

One aspect of higher education for which I have recently developed an interest is recruitment of target student groups (and their parents) and social media/new media content marketing. 

The Ruffalo Noel-Levitz blog posted an article titled, "Content Marketing for Higher Education: Six Steps for Effectively Packaging Content You Already Have". These six steps are generally listed on the graphic listed above, but each of them make sense for the higher education environment.

The process seems rigid, but again I am not responsible for content marketing. Each step made sense and I cannot wait to modify this process for our retention model (internal content marketing) for our current students!

Enjoy! - @drjtedwards

A List of Commonly Utilized Communication Theories - Plus My Favorites!

I am always on the lookout for great communication theories to incorporate in my classes (graduate and undergraduate communication classes). Here are some of my favorites:

Attribution Theory

Cognitive Dissonance

Communication Privacy Management Theory

Constructivism

Expectancy Violations Theory

Face Negotiation Theory

Phenomenology

Social Judgment Theory

Uncertainty Reduction Theory

Here's a list of all of the Communication Theories from the "A First Look at Communication Theory" book - http://www.afirstlook.com/edition_7/theory_list.

Sincerely - @drjtedwardsTSU

#NASPA15 Revisited - Capturing the Real Time Moments from the Conference!

I always like to revisit the tweets that I posted to the @drjtedwardsTSU account during a conference. This is my first time to create a Storify from my tweets and I am excited to have this archive of my posts. 

I also made these great Quote Cards to capture neat ideas from the conference. Please feel free to use them! Enjoy the posts listed in the Storify at the end of this post. 

Please contribute any comments and ideas below!

Sincerely - @drjtedwardsTSU

Shining Examples for Student Retention at Institutions at Higher Education - "P+P=R is the basic formula for student retention" (Ruffalo Noel Levitz)

The "P+P=R is the basic formula for student retention" is a great article by Ruffalo Noel-Levitz focused on one of my favorite subjects retention. I will admit progression and persistence are two of the most difficult items to address because I believe it is all about student GRIT. 

The article provides examples from other campuses that implemented several efforts to impact student retention based on progression and persistence.

Enjoy! - @drjtedwards