Dr. Jennifer T. Edwards: A Texas Professor Focused on Artificial Intelligence, Health, and Education

Monday, January 21, 2019

Social Media - How to Use Social Media for Event Promotion and Planning

Social Media is an incredible tool for planning and promoting special events. Check this video out to discover HOW to promote an event on social media.

What else would you add to the list?

Interested in a specific student success topic or do you need a speaker for an upcoming conference? Contact me via direct message on Twitter or join our Student Success Communication and Technology Institute on Facebook!

Thanks for visiting!

Sincerely,

Dr. Jennifer T. Edwards
Higher Education Speaker and Researcher

My Social Media Channels!
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My Research Interests: Customer Service and Social Media, Higher Education Retention, and Millennials at Work

Monday, January 14, 2019

How to Plan Social Media Goals for 2019

Last week, we planned our social media strategy and now, we are talking about our social media goals (and goal planning in general)!

Join us for tonight’s chat! Planning out Social Media Goals for 2019!

What worked well in 2018? What to anticipate in 2019? How to Measure Your Social Media Goals. How to Make Incentives for Your Social Media Goals!

I ended the session by highlighting the main points:

Tonight, we talked about the following:

1) Take a look at your social networks. What are you especially proud of this year?

2) After looking at your social networks, what would you like to change?

3) By June 2019, what do you plan to accomplish?

4) By December 2019, what do you plan to accomplish?

5) What things that you are planning to do to change your life this year?

How do you plan to measure your goals? Respond below!

Monday, January 7, 2019

Crafting Your 2019 Social Media Strategy

Crafting a social media strategy can be a very difficult task. In this video for the Texas Social Media Research Institute, I help participants craft their own strategy for reaching and defining their target audience on social media.

Here's the chat commercial! Yes, I wanted to be creative...in Aldi....

Video - Set an alarm for the 8pm #TXSocialMedia livestream on Facebook Live about your Social Media Strategy for 2019 tonight! #SocialMobileTech #TXSocialStrategies #socialmedia #marketing @TSMRI

Video - Here's the actual session: Crafting Your 2019 Social Media Strategy

If you have any questions about the strategy for creating your strategy (ha!), please let me know!

Monday, December 31, 2018

How to Create an Undergraduate Conference for Your Classes!

This year, I decided to think outside of the box with my undergraduate Organizational Communication class by infusing a high impact undergraduate research initiative. This means, each week, we examined an aspect of organizational communication and then they researched the concept as well. By the end of the semester, we had a COMPLETE paper and a COMPLETE undergraduate research conference!

Here's the press release about the event - Tarleton communications class to present research findings Dec. 4

You guys know that I am ALL ABOUT social media and we decided to capture the presentations virtually by highlighting each event on Facebook Live.

Here was the practice session - "Practicing the Millennial Recruitment Research Presentation"

Here's the advertisement video - Join us NOW for the Millennial Recruitment Forum at Tarleton State University.

Here are the student presentations: Join us NOW for the Millennial Recruitment Forum at Tarleton State University. (Presentations)

I was very proud of their progress and I hope to continue to integrate the presentations and undergraduate research in future classes.

I want to issue a HUGE shout out to the students! Great job team!

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