Dr. Jennifer T. Edwards: A Texas Professor Focused on Artificial Intelligence, Health, and Education: Social Media

Showing posts with label Social Media. Show all posts

Monday, June 3, 2019

Crowdsourcing Using Google Forms - It is EASY! You can DO IT!

Sometimes you just need to crowdsource! You can crowdsource opinions, ideas, and also funding for projects/events. Sometimes, it just takes a little idea from lots of people to make a big difference. Crowdsourcing has been used to name new concepts from babies to businesses!

These crowdsourced ideas can help people determine how to do something and where to do something. This video represents a neat way to crowdsource ideas on social media websites through Google Forms. It is mobile friendly and user kind!

Interested in a specific student success topic or do you need a speaker for an upcoming conference? Contact me via direct message on Twitter or join our Student Success Communication and Technology Institute on Facebook!

Thanks for visiting!

Sincerely,

Dr. Jennifer T. Edwards
Higher Education Speaker and Researcher

My Social Media Channels!
Remember to Follow Me on Twitter! @drjtedwards
I Always Post Higher Education Videos on YouTube
Find Me on Instagram
Engage with Me on Facebook!
Watch My Videos on Twitter Live - http://www.periscope.com/drjtedwards/
Email Me! I am PR Friendly! - jennifertedwards@gmail.com
My Research Interests: Customer Service and Social Media, Higher Education Retention, and Millennials at Work

Monday, April 15, 2019

Becoming a Social Media Scholar at Tarleton State University

Hi everyone! I enjoy teaching the Social Media each semester, but each semester is a new experience. I always integrate new assignments and new social media technologies/features, because they are always changing.

This semester, the students are doing the following assignment:

Scholar Group Project: Write Your Book Chapter (a List of 40+ Ideas) - Social Engagement Innovation on the 13 Social Media Categories

Each group will write a engagement paper focused on their computer-mediated communication scholar topic. This paper should include the following:

Brief Description:

1) describe the technology (4 sources needed per area),

2) 40 ways (in total) companies/organizations can use the technology to engage with users in the following areas:

A - sharing information (10+ and 4 database resources),

B - providing services (10+ and 4 database resources),

C - providing status (10+ and 4 database resources),

D - offering goods (10+ and 4 database resources),

3) Project the future of user interaction via the technology.

Here are specific instructions:

- Each component of this paper will be due on specific dates (as indicated on the syllabus calendar).

- Each group member is required to significantly contribute to the production of the paper. Each week, each group member’s work will be assessed for contributing significant comments on the Google Document to sections for which their name is not assigned.

- Please remember to submit questions by 4pm on Friday. Questions submitted after 4pm will not be answered until Monday morning.

- Each component of this paper will be due on specific dates (as indicated on the syllabus calendar).

Monday, January 28, 2019

How to Link to a Specific Tweet - Great for Classes!

Sometimes, it is very difficult for students and others to link to a specific tweet. This video highlights a VERY SIMPLE way to link to a tweet and to integrate it into a Google Document (or potentially in an email).

Check it out!

How could you integrate this social media skill into your classes?

Monday, January 21, 2019

Social Media - How to Use Social Media for Event Promotion and Planning

Social Media is an incredible tool for planning and promoting special events. Check this video out to discover HOW to promote an event on social media.

What else would you add to the list?

Monday, January 14, 2019

How to Plan Social Media Goals for 2019

Last week, we planned our social media strategy and now, we are talking about our social media goals (and goal planning in general)!

Join us for tonight’s chat! Planning out Social Media Goals for 2019!

What worked well in 2018? What to anticipate in 2019? How to Measure Your Social Media Goals. How to Make Incentives for Your Social Media Goals!

I ended the session by highlighting the main points:

Tonight, we talked about the following:

1) Take a look at your social networks. What are you especially proud of this year?

2) After looking at your social networks, what would you like to change?

3) By June 2019, what do you plan to accomplish?

4) By December 2019, what do you plan to accomplish?

5) What things that you are planning to do to change your life this year?

How do you plan to measure your goals? Respond below!

Monday, January 7, 2019

Crafting Your 2019 Social Media Strategy

Crafting a social media strategy can be a very difficult task. In this video for the Texas Social Media Research Institute, I help participants craft their own strategy for reaching and defining their target audience on social media.

Here's the chat commercial! Yes, I wanted to be creative...in Aldi....

Video - Set an alarm for the 8pm #TXSocialMedia livestream on Facebook Live about your Social Media Strategy for 2019 tonight! #SocialMobileTech #TXSocialStrategies #socialmedia #marketing @TSMRI

Video - Here's the actual session: Crafting Your 2019 Social Media Strategy

If you have any questions about the strategy for creating your strategy (ha!), please let me know!

Monday, December 31, 2018

How to Create an Undergraduate Conference for Your Classes!

This year, I decided to think outside of the box with my undergraduate Organizational Communication class by infusing a high impact undergraduate research initiative. This means, each week, we examined an aspect of organizational communication and then they researched the concept as well. By the end of the semester, we had a COMPLETE paper and a COMPLETE undergraduate research conference!

Here's the press release about the event - Tarleton communications class to present research findings Dec. 4

You guys know that I am ALL ABOUT social media and we decided to capture the presentations virtually by highlighting each event on Facebook Live.

Here was the practice session - "Practicing the Millennial Recruitment Research Presentation"

Here's the advertisement video - Join us NOW for the Millennial Recruitment Forum at Tarleton State University.

Here are the student presentations: Join us NOW for the Millennial Recruitment Forum at Tarleton State University. (Presentations)

I was very proud of their progress and I hope to continue to integrate the presentations and undergraduate research in future classes.

I want to issue a HUGE shout out to the students! Great job team!

Monday, December 10, 2018

How You Can Provide Customer Service on Twitter (Publicly and Via Direct Message)

I love traveling and especially flying from DFW airport. When I fly, I always engage with the airline before, during, and after the flight. Most of the airlines respond in a timely manner and apparently I am part of a social media customer management system, because I tweet on phrase and they know my record locator and entire history!

This social media communication is great for the airline as well, because they can demonstrate social media competence and maintain social presence with their flyers (especially their frequent flyers).

Enjoy this video focused on how American Airlines, United Airlines, and more connect with their customers on social media.

This is part of an undergraduate research activity at Tarleton State University and it is considered to be a high impact practice.

Monday, December 3, 2018

Data Analysis: California and Texas Public Health Initiatives

I am a health communication researcher, primarily in the areas of social media and awareness for veterans and underrepresented populations. During a graduate class this semester, the students decided to research how two states provided outreach for their citizens through Twitter.

We also examined the engagement for India, England, and the United States for public health outreach. We hope to present the information at a conference soon. Take a look at our strategy and data analysis for public health:

This is definitely a high impact practice for students. I like to integrate research in each course that I teach - online and offline!

Wednesday, October 18, 2017

Making a Social Media Analytics Plan

This video is focused on simple ways to understand social media analytics. Produced for the Social Media graduate students at Tarleton State University, this video is meant to be a starting point for analytics newbies.

Sincerely,

Dr. Jennifer T. Edwards

My Social Media Channels!
Of Course You Follow Me on Twitter! @drjtedwards
I Am Also on Instagram! http://www.instagram.com/drjtedwards/
Have You Subscribed on YOUTUBE yet?
Become a Fan of Millennial Professor on Facebook!
If You Love Periscope as Much as I Do...Follow Me There! - http://www.periscope.com/drjtedwards/
Email Me! I am PR Friendly! - jennifertedwards@gmail.com

Monday, September 25, 2017

The 13 Social Media Categories - According to Dr. Jennifer T. Edwards

This semester, I am focused on how professors and other higher education professionals can incorporate easy-to-read and understand infographics to help others understand potentially complicated information.

Here's the information that could be perceived as a complicated concept. If you've ever read the Social Media Bible book, I know that you've discovered the various social media categories introduced in the book. This book has not been updated in awhile and social media is changing DAILY. This means that I had to make my own list of social media technologies.

Here it is!

This infographic represents an updated list of social media technology categories to reflect the changing social media landscape.

by Dr. Jennifer T. Edwards - @drjtedwards

Executive Director of the Texas Social Media Research Institute & Associate Professor of

Communication Studies at Tarleton State University

Here's the text copy of the infographic.

1 - Multi-Focused Social Media

This category includes social media incorporating three or more of the social media categories listed below as primary features for users of the technology. Example - LinkedIn, Facebook (pictures, video, live-casting, commerce, gaming-focused)

2 - Photo-Focused Social Media

Example - Instagram, Pinterest

3 - Video-Focused Social Media

Example - YouTube, Vimeo

4 - Audio-Focused Social Media

Example - Soundcloud, Podcasts, Spotify, Pandora

5 - Social Media for Content Curators

Example - Flipboard, Stumble Upon, RSS Feeds

6 - Blogging

Example - Wordpress, Blogger, Tumblr

7 - Microblogging

Example - Twitter

8 - Commerce-Focused Social Media

Example - Amazon, EBay, Offer Up, Varage Sale, LetGo

9 - Rating-Focused Social Media

Example - Amazon, Yelp, Trip Advisor

10 - Anonymous Social Media

Example - Livewire, Yik Yak, Sarahah

11 - Gaming-Focused Social Media

Example - MPORG - MultiPlayer Online Role Playing Games

(World of Warcraft, Minecraft, League of Legends)

12 - Learning-Focused Social Media

Example - Coursera, Lynda, Udemy, Blackboard

13 - Business-Focused Social Media

Example - Asana, Slack, Yammer, Sharepoint, Basecamp

References

Aichner, T. & Jacob, F. (2015, March). Measuring the Degree of Corporate Social Media Use. International Journal of Market Research, 57

Safko, L. (2012). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Wiley Press.

Please let me know what you think!

Sincerely,

Dr. Jennifer T. Edwards

My Social Media Channels!
Of Course You Follow Me on Twitter! @drjtedwards
I Am Also on Instagram! http://www.instagram.com/drjtedwards/
Have You Subscribed on YOUTUBE yet?
Become a Fan of Millennial Professor on Facebook!
If You Love Periscope as Much as I Do...Follow Me There! - http://www.periscope.com/drjtedwards/
Email Me! I am PR Friendly! - jennifertedwards@gmail.com

Monday, September 4, 2017

Teaching Social Media to Graduate Students - A Syllabus Preview and Blackboard Course Review

I absolutely love working with graduate students - especially graduate students who are interested in working in the social media industry. I teach courses each semester focused on social media. These courses include:

- New Communication Technology
- Applied Social Media
- Computer-Mediated Communication

This semester, I am teaching the New Communication Technology course. I finally finished my graduate syllabus last night and I am proud of the progress. Also, this is the first time that I have not required a research paper. I am aiming for full-impact coursework and for a fun process for me.

Click the image of the syllabus to view the ENTIRE syllabus from this semester. I always update the same Google Document each semester to avoid updating links on Blackboard. Updating external links is great! I am very excited about this syllabus and I cannot wait to make the course navigation video. Here's the course navigation video from last semester:

If you have any questions for me, please ask away. I am happy to help!

Sincerely,

Dr. Jennifer T. Edwards

My Social Media Channels!
Of Course You Follow Me on Twitter! @drjtedwards
I Am Also on Instagram! http://www.instagram.com/drjtedwards/
Have You Subscribed on YOUTUBE yet?
Become a Fan of Millennial Professor on Facebook!
If You Love Periscope as Much as I Do...Follow Me There! - http://www.periscope.com/drjtedwards/
Email Me! I am PR Friendly! - jennifertedwards@gmail.com

Wednesday, August 23, 2017

Available for Virtual Presentations, Conferences, Keynotes, & Workshops

Guess what? I am open for speaking opportunities again! I am definitely open to virtual presentations, conferences, keynotes, workshops, and consultant opportunities!

Check out my media sheet!

Monday, April 3, 2017

Can Social Media Posts HAUNT You in the Future?

In 2016, I was contacted by a radio station in San Antonio after a Miss Teen USA's social media posts were examined after she was selected as the winner for the beauty competition.

Some of these tweets were perceived as questionable and people were eager to discover if older tweets should be called into question when a person is selected for a position.

Here's the link to the article! Miss Teen USA's Problems a Lesson for Youngsters on Social Media

1200 News Radio WOAI - Thanks for including me!

Have a great week! Thanks for visiting the Millennial Professor Blog!

Dr. Jennifer T. Edwards

Follow Me on Twitter/Instagram - @drjtedwards
Subscribe to Millennial Professor on YOUTUBE!
Subscribe to Blog Updates on Facebook
Email Me! I am PR Friendly! - jennifertedwards@gmail.com

Saturday, December 17, 2016

Did I Hold It Together During the Graduation Ceremony? You Decide!

Last night was one of the best experiences that I've had in academia. I've worked at the same university for the past ten years and by far, this has been my proudest moment so far.

The Tarleton State University Communication Studies Department celebrated its first two communication studies graduates at the master's level. Mr. Winston Dawson and Ms. Becca Long have always been trend setters for their peers, but last night they proved that they mastered their academic discipline.

When Becca asked me to "hood" in the December graduation ceremony a few weeks ago, I was so excited to add this important event to my calendar! I told her that I would not miss it for the world!

Becca
I've known Becca for the past six (almost seven) years! She was one of the first undergraduate students involved with the Texas Social Media Research Institute (@TSMRI) and we have been proud of her since that point. We also keep up with all of our graduates and their career progression!

Winston
I met Winston six years ago and he is the funniest person that I know. He always has a smile on his face and he impacts all individuals around him! He actually attended my secret baby shower planned by the first class of @TSMRI interns. I've always admired him for attending and supporting my journey as a parent.

Traivohn, Torri, and Lizzie
We also had three undergraduate students accomplish the first part of their academic journey as well. These students have been some of the most creative and most motivational students I've ever encountered. I immediately think of these students when I think about the student learning outcomes from the Texas Higher Education Coordinating Board (THECB). These students served as trendsetters for their peers and I was excited to see them cross the stage!

I also told them that they had to keep in contact with me through our Friday check-in meetings on Twitter group messages. I have a recurring meeting in my schedule to remind me to initiate the communication if I do not hear from them.

This experience marks the end of their bachelor's level or master's level graduate journey, but it does not represent the end of their academic journey! I look forward to hearing about their next accomplishments!

Sincerely,

J. Edwards

Have a great week! Thanks for visiting the Millennial Professor Blog!

Dr. Jennifer T. Edwards
Follow Me on Twitter/Instagram - @drjtedwards
Subscribe to Millennial Professor on YOUTUBE!
Subscribe to Blog Updates on Facebook
Email Me! I am PR Friendly! - jennifertedwards@gmail.com

Monday, August 22, 2016

Research Paper Pick of the Week - Social Network Analysis as a Method to Assess Collaboration

I am truly becoming a higher education professional who LOVES assessment. For those of you who have been following my blog for a long time, you know that I love social media research as well.

This paper from the National Institute for Learning Outcomes Assessment is definitely one of my favorites. Social Network Analysis as a Method to Assess Collaboration by Christa van Staden is an interesting paper focused on social networks and faculty assessment.

The paper focuses on an international context, but the information is definitely applicable for institutions in the United States as well.

Enjoy the paper!

Have a great week! Thanks for visiting the Millennial Professor Blog!

Dr. Jennifer T. Edwards
Follow Me on Twitter/Instagram - @drjtedwards
Subscribe to Millennial Professor on YOUTUBE!
Subscribe to Blog Updates on Facebook
Email Me! I am PR Friendly! - jennifertedwards@gmail.com

Monday, July 18, 2016

6th Annual Texas Social Media Conference - Call for Interactive Sessions and Paper Presentations (Deadline - July 30th)

The Texas Social Media Research Institute formally invites you to submit a workshop/paper proposal and/or to register for the 2016 Social Media Conference in Fort Worth, TX at the Tarleton State University - Southwest Metroplex campus on Friday, November 4th.

We are excited about this wonderful opportunity and we anticipate over 150 face-to-face and virtual attendees this year! To discover more information about the 2016 Social Media Conference, please click here - http://www.tarleton.edu/TSMRI/

This conference consists of SIX types of sessions:

Session Type 1 - Practical Application of Social Media (How to..) Sessions

Session Type 2 - Higher Education and Social Media (Focused on Student Services/Academic Affairs/University Marketing)

Session Type 3 - Social Media Analytics, Search Engine Optimization (SEO) (Including Social Media Campaign Development, Assessment, and Demonstrating Return-on-Investment (ROI) for companies)

Session Type 4 - Social Media and Entrepreneurship (Focused on Individuals, Small Businesses, and Non-Profit Organizations)

Session Type 5 - Scholarly Research and Social Media Sessions (Quantitative and Qualitative Approaches)

Session Type 6 - Local and State Governmental Utilization of Social Media (Crisis Communication, Best Practices, Expert Panels, Developing Brand Advocates, etc.)

Additional Information: Possible forms of submission include: panels (including roundtables and discussions), papers/abstracts, and training workshops. Complete the conference submission form (http://www.tinyurl.com/SocialMediaConferenceCall/) AND e-mail papers/panels to TSMRI (texassocialmediaresearch@gmail.com) no later than July 30th (EXTENDED DEADLINE).

If you have any questions, please contact the Texas Social Media Research Institute via e-mail (texassocialmediaresearch@gmail.com) via e-mail or telephone (254-307-8211).

Call for Sponsorships: ***We are also seeking conference sponsors (departments, small businesses, and organizations) campus and community sponsors). If you are interested in co-sponsoring this conference, please contact us.***

Weekly #TXSocialMedia Twitter Chats

Each Thursday, we host a Twitter chat at 8pm focused on a certain social media topic. Please join us by searching for the #TXSocialMedia hashtag! Here’s the #TXSocialMedia Chat Schedule - http://www.tarleton.edu/tsmri/tsmri-twitter-chat-schedule---txsocialmedia.html

If you have any questions, please contact the Texas Social Media Research Institute via e-mail (texassocialmediaresearch@gmail.com) via e-mail or telephone (254-307-8211).

Sincerely,

The Texas Social Media Research Institute (@TSMRI)

Monday, February 29, 2016

Applied Social Media Graduate Course at Tarleton State University - The Course Syllabus and Course Navigation Video

This semester, I am so excited about teaching the Applied Social Media course at Tarleton. To help others in their syllabus creation journey, I decided to embed my syllabus (and course navigation video) on the blog. :)

Adapting the Course from Undergraduate Students to Graduate Students
I taught this course at the undergraduate level and I always enjoyed helping the students on their research projects. Anytime that I can help students build their resume and also integrate their learning in high-impact educational practices (undergraduate research, etc.), I always strive to do so. Now, as I teach graduate students, research assignments have become more important because it seems that these students are searching for ways to help their resumes stand out from the rest of the applicants for positions.

Utilizing E-Books for Course Preparation and for Course Texts
This semester (to my surprise), I found the textbook for the course at our university's library, the Dick Smith Library as an e-book. This means that the students could potentially only have to purchase one book for the semester. Last semester, I utilized e-books to prepare for the Computer-Mediated Communication course and it was MUCH easier to bookmark key concepts and less cumbersome than dragging books from campus to the house.

Please let me know if you have any questions and I will be happy to help!

Sincerely,

Dr. Jennifer T. Edwards
- Twitter/Instagram - @drjtedwards
- http://www.facebook.com/millennialprofessor/
- drjtedwards at gmail.com

Friday, September 25, 2015

Tried and True Ways to Incorporate Social Media in Higher Education Classrooms

In August, I was invited to speak at the #LEAPTX annual meeting in Nacogdoches, TX. I was excited to take advantage of this opportunity as a #LEAPTX Fellow and presented a session on "Incorporating Social Media in Higher Education Classrooms (and High-Impact Educational Practices)".

Here are the slides from this session:

Also, to continue the conversation, the #55HigherEd Community was launched on Facebook. This community is for faculty to ask questions about the teaching, research, and/or service process and to also keep one another accountable on our journey towards tenure (or towards becoming a full-professor). Here's the community - https://www.facebook.com/groups/589073234563970/.

Sincerely,

Dr. Jennifer T. Edwards
- Twitter/Instagram - @drjtedwards
- http://www.facebook.com/millennialprofessor/
- drjtedwards at gmail.com

Wednesday, June 17, 2015

Periscope as a New Technology to Integrate in Higher Education Classrooms?

Since I joined the faculty ranks back in 2006, my preferred (and the students' preferred communication methods) have continued to evolve. For example...

2006-2010 - The preferred communication method in my classroom was Yahoo Instant Messenger.
*I linked Yahoo IM to my Blackboard courses as an embedded widget.

2010-2012 - The preferred communication methods in my classroom were Twitter and Google Voice for text messages.

2012 - 2015 - The preferred communication methods in my classroom were Twitter, Google Plus Groups, Google Voice for text messages, and Facebook groups (graduate students and undergraduate students).

Fall 2015 (and beyond) - The preferred communication methods in my classroom will be..Google Plus, Google Voice, and potentially Periscope (a interactive live stream technology for conferencing and establishing social presence).
*I always strive to remain ahead of the social media learning curve (I have to do so for my role with the Texas Social Media Research Institute @TSMRI) and for my retention duties at my university.

It seems that technologies such as Periscope will continue to evolve and gain popularity. I enjoy recieving Periscope notifications and I value interacting with key bloggers (and conferences) through this communication technology. Here's some more information on Periscope.

Huffington Post - "How Periscope is Changing the Game"

Entrepreneur.com - "5 Brands Can Use Periscope and Meerkat"
*I know this link is a branding specific link, but higher education can utilize live streaming technologies for conferences and marketing their programs.

Which higher education (#HigherEd) communication technologies do you integrate in your courses? How do you link these with your university's content management system or your syllabus? How do you introduce and provide training for students utilizing these communication technologies?

Sincerely - @drjtedwardsTSU

Pages