Dr. Jennifer T. Edwards: A Texas Professor Focused on Artificial Intelligence, Health, and Education

Monday, December 24, 2018

Helping Students Develop a Finals Mindset Through Food!

Before transitioning back to the Communication Studies Department, I always highlighted each holiday by sponsoring a themed food bar! This helps the undergraduate students develop a finals mindset.

This means, yogurt bar, grilled cheese bar, cookie decoration bar, etc. They loved it!

This year, I adapted to my new role by creating a hot cocoa bar! This is easy to do for your department as well!

Challenge - Create a bar for your department as well! ENJOY the journey!

Interested in a specific student success topic or do you need a speaker for an upcoming conference? Contact me via direct message on Twitter or join our Student Success Communication and Technology Institute on Facebook!

Thanks for visiting!

Sincerely,

Dr. Jennifer T. Edwards
Higher Education Speaker and Researcher

My Social Media Channels!
Remember to Follow Me on Twitter! @drjtedwards
I Always Post Higher Education Videos on YouTube
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Watch My Videos on Twitter Live - http://www.periscope.com/drjtedwards/
Email Me! I am PR Friendly! - jennifertedwards@gmail.com
My Research Interests: Customer Service and Social Media, Higher Education Retention, and Millennials at Work

Monday, December 10, 2018

How You Can Provide Customer Service on Twitter (Publicly and Via Direct Message)

I love traveling and especially flying from DFW airport. When I fly, I always engage with the airline before, during, and after the flight. Most of the airlines respond in a timely manner and apparently I am part of a social media customer management system, because I tweet on phrase and they know my record locator and entire history!

This social media communication is great for the airline as well, because they can demonstrate social media competence and maintain social presence with their flyers (especially their frequent flyers).

Enjoy this video focused on how American Airlines, United Airlines, and more connect with their customers on social media.

This is part of an undergraduate research activity at Tarleton State University and it is considered to be a high impact practice.

Monday, December 3, 2018

Data Analysis: California and Texas Public Health Initiatives

I am a health communication researcher, primarily in the areas of social media and awareness for veterans and underrepresented populations. During a graduate class this semester, the students decided to research how two states provided outreach for their citizens through Twitter.

We also examined the engagement for India, England, and the United States for public health outreach. We hope to present the information at a conference soon. Take a look at our strategy and data analysis for public health:

This is definitely a high impact practice for students. I like to integrate research in each course that I teach - online and offline!

Monday, November 19, 2018

Explaining Social Media Data Analysis and the Social Presence Theory on Facebook Live

Everyone has a favorite communication or higher education theory. My favorite theory is the Social Presence Theory (especially for electronic communication. I apply this theory to higher education and communication research.

I also teach this theory to our students (graduate and undergraduate students) each semester. Some of my classes are online and previously this presented a problem for the students who are engaged in the research process. Now, the students have an opportunity to learn about the theory through a new, free webinar software...no, not Zoom - yes it's Facebook Live! Usually I "go live" during our weekly chats for class!

So, I use Facebook Live to teach concepts when students have questions. This has been VERY convenient because students do not have to log on to the software system (Zoom) when they need to access the video. In fact, you do not have to log on to access the video and you can embed it (like the one below) on your Course Management System (we use Blackboard).

Here's a brief description of the Social Presence Theory for our students (and the others who viewed the video).

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