How Did Your Local Grocery Store Pivot During the Pandemic?

One of my favorite grocery stores is H-E-B. Seriously, after our major grocery store in Carthage, Texas (a very rural area in East Texas) left a sizable gap in the strip center between Wal-Mart and Eckerd's (CVS Pharmacy), we were pleased when H-E-B moved into the grocery store space that was vacant for 10+ years. It opened in the late 1990s and the city has shown their love for H-E-B since that time. It greatly contributes to the health of the region.

One of my cousins works for H-E-B and she absolutely loves the company. Even when she travels, she is all about visiting the nearest H-E-B store. Talk about H-E-B-based travel, that is her favorite thing!

H-E-B, like other stores, had to pivot during the pandemic. In fact, our local H-E-B store in Carthage, Texas was very proactive in implementing measures to keep their team members and shoppers safe. They enabled only a certain amount of people to enter the store at one time, etc.

Earlier this month, I saw this amazing webinar focused on how the H-E-B organization reflected on how they changed procedures during the pandemic and other aspects of their store.

So, take a BIG bite of this webinar and reflect in the comment box below about how your local grocery stores pivoted (or did not pivot) during the pandemic.

Thanks for visiting! 

Sincerely,

Dr. Jennifer T. Edwards
Professor of Communication

Executive Director of the Texas Social Media Research Institute & Rural Communication Institute

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