Dr. Jennifer T. Edwards: A Texas Professor Focused on Artificial Intelligence, Health, and Education

Monday, January 7, 2019

Crafting Your 2019 Social Media Strategy

Crafting a social media strategy can be a very difficult task. In this video for the Texas Social Media Research Institute, I help participants craft their own strategy for reaching and defining their target audience on social media.

Here's the chat commercial! Yes, I wanted to be creative...in Aldi....

Video - Set an alarm for the 8pm #TXSocialMedia livestream on Facebook Live about your Social Media Strategy for 2019 tonight! #SocialMobileTech #TXSocialStrategies #socialmedia #marketing @TSMRI

Video - Here's the actual session: Crafting Your 2019 Social Media Strategy

If you have any questions about the strategy for creating your strategy (ha!), please let me know!

Interested in a specific student success topic or do you need a speaker for an upcoming conference? Contact me via direct message on Twitter or join our Student Success Communication and Technology Institute on Facebook!

Thanks for visiting!

Sincerely,

Dr. Jennifer T. Edwards
Higher Education Speaker and Researcher

My Social Media Channels!
Remember to Follow Me on Twitter! @drjtedwards
I Always Post Higher Education Videos on YouTube
Find Me on Instagram
Engage with Me on Facebook!
Watch My Videos on Twitter Live - http://www.periscope.com/drjtedwards/
Email Me! I am PR Friendly! - jennifertedwards@gmail.com
My Research Interests: Customer Service and Social Media, Higher Education Retention, and Millennials at Work

Monday, December 31, 2018

How to Create an Undergraduate Conference for Your Classes!

This year, I decided to think outside of the box with my undergraduate Organizational Communication class by infusing a high impact undergraduate research initiative. This means, each week, we examined an aspect of organizational communication and then they researched the concept as well. By the end of the semester, we had a COMPLETE paper and a COMPLETE undergraduate research conference!

Here's the press release about the event - Tarleton communications class to present research findings Dec. 4

You guys know that I am ALL ABOUT social media and we decided to capture the presentations virtually by highlighting each event on Facebook Live.

Here was the practice session - "Practicing the Millennial Recruitment Research Presentation"

Here's the advertisement video - Join us NOW for the Millennial Recruitment Forum at Tarleton State University.

Here are the student presentations: Join us NOW for the Millennial Recruitment Forum at Tarleton State University. (Presentations)

I was very proud of their progress and I hope to continue to integrate the presentations and undergraduate research in future classes.

I want to issue a HUGE shout out to the students! Great job team!

Monday, December 24, 2018

Helping Students Develop a Finals Mindset Through Food!

Before transitioning back to the Communication Studies Department, I always highlighted each holiday by sponsoring a themed food bar! This helps the undergraduate students develop a finals mindset.

This means, yogurt bar, grilled cheese bar, cookie decoration bar, etc. They loved it!

This year, I adapted to my new role by creating a hot cocoa bar! This is easy to do for your department as well!

Challenge - Create a bar for your department as well! ENJOY the journey!

Monday, December 10, 2018

How You Can Provide Customer Service on Twitter (Publicly and Via Direct Message)

I love traveling and especially flying from DFW airport. When I fly, I always engage with the airline before, during, and after the flight. Most of the airlines respond in a timely manner and apparently I am part of a social media customer management system, because I tweet on phrase and they know my record locator and entire history!

This social media communication is great for the airline as well, because they can demonstrate social media competence and maintain social presence with their flyers (especially their frequent flyers).

Enjoy this video focused on how American Airlines, United Airlines, and more connect with their customers on social media.

This is part of an undergraduate research activity at Tarleton State University and it is considered to be a high impact practice.

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