Why Did You Choose to Go to College? - A Technology-Focused Retention Campaign

It has been an INTENSE summer and I am excited about the fall semester. We have such an amazing group of students. In fact, over 90% of them submitted their first college assignment to the Provost...on-time! This is a very positive sign for our retention numbers.

My numbers are possibly skewed as well, because I utilized the Education Advisory Board's Student Success Collaborative to send the Provost's email to all of the first-time in college students (FTIC) students who experience our university during Transition Week. Here's her email:

Subject: Here's Your First Assignment (Due Thursday at 5pm) - Dr. Murray

Tarleton Student,

Here's your first assignment. Answer the following questions in an email and send to [specialemailaddress]@tarleton.edu by 5:00 pm on Thursday, August 24.

- Why did you choose to go to college?
- Why did you choose Tarleton State University?
- What are the five main things (goals) you want to accomplish here over the next four years during your journey at Tarleton?

Sincerely,

[The Provost]

I forgot to add...
I also sent a text message from my account the next morning from EAB and I received over 100 responses within a 1-2 hour time period. Most of those responses were from parents who wanted to make sure that their students had the information as well. So, I utilized the next three hours to update...each...cell phone number...for each student. Yup, I am dedicated to student success.

So, this was my week:
Monday (email was sent)
Tuesday (text reminder) at 9:00 am
Wednesday (walking around to random students to ask if they received the email)
Thursday (reminder text was sent to students)...more cell phone number updates from parents...

The results?
All week = a SUPER successful campaign! The impact of the email was amazing! We had a WEALTH of responses and I would definitely do it again!

Any questions about how our campus utilizes the Education Advisory Board's Student Success Collaborative to make our dreams work? Email me! - jennifertedwards@gmail.com

Sincerely,

Dr. Jennifer T. Edwards

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First-Year Convocation Ceremonies for Incoming Students at Universities Across the United States

The beginning of the academic year always sparks a sense of renewal in my mind and also in the minds of many higher education faculty across the country (and beyond). I always look forward to our university's convocation ceremony, because this first-year ceremony marks the beginning of the students's academic journey at our university.

Here is this year's video focused on our first-year convocation ceremony. This video was uploaded from my Periscope video (where slightly under 70 people viewed the ceremony. Although my arm was shaky, and my mind was focused on the next steps for these students, this video captured the essence of this important moment in the lives of the almost 2,000 first-year students on campus.

While you are enjoying this video (which features some of my most favorite speakers), take a look at these first-year convocation videos as well:

Missouri State University's New Student Convocation Ceremony

Kansas State University's - New Student Convocation Ceremony

Does your college or university offer a similar experience for incoming students? The new student (or freshmen) convocation ceremony enables the students to experience a special event before they have the REAL experience in a four-year time frame. Also, please let me know if you have a video to add to the list. :)

Sincerely,

Dr. Jennifer T. Edwards
- Twitter/Instagram - @drjtedwards
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- drjtedwards at gmail.com