This video is focused on simple ways to understand social media analytics. Produced for the Social Media graduate students at Tarleton State University, this video is meant to be a starting point for analytics newbies.
Online graduate students periscoping their presentations? Why yes!
If your students conduct research and/or finish a project and it never reaches beyond the borders of you classroom, did it really happen? During my first two years of teaching, this was something for which I struggled.
Each semester, the graduate students in my online course present their research for the public to view via Periscope and Twitter. The reason that we utilize Periscope is because it is one of the only social media video-focused technologies that has the capability to reach external audiences. You are not typically able to view a Facebook group video (livestream) without following the person.
These presentations are archived (with student permission on the Texas Social Media Research Institute (@TSMRI) YouTube account and the number of views grow each semester.
I always give them instructions focused the best practices of "Periscope/Live Streaming on Twitter".
I always have to remind the students to...
This entire process is beneficial for the students (digital portfolio) and the faculty member (student engagement on their curriculum vitae).
Here's an example of one of the presentations:
Do you have any questions about having your students livestream during an online or face-to-face class?
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This semester, I am focused on how professors and other higher education professionals can incorporate easy-to-read and understand infographics to help others understand potentially complicated information.
Here's the information that could be perceived as a complicated concept. If you've ever read the Social Media Bible book, I know that you've discovered the various social media categories introduced in the book. This book has not been updated in awhile and social media is changing DAILY. This means that I had to make my own list of social media technologies.
Here it is!
This infographic represents an updated list of social media technology categories to reflect the changing social media landscape.
by Dr. Jennifer T. Edwards - @drjtedwards
Executive Director of the Texas Social Media Research Institute & Associate Professor of
Communication Studies at Tarleton State University
Here's the text copy of the infographic.
1 - Multi-Focused Social Media
This category includes social media incorporating three or more of the social media categories listed below as primary features for users of the technology. Example - LinkedIn, Facebook (pictures, video, live-casting, commerce, gaming-focused)
2 - Photo-Focused Social Media
Example - Instagram, Pinterest
3 - Video-Focused Social Media
Example - YouTube, Vimeo
4 - Audio-Focused Social Media
Example - Soundcloud, Podcasts, Spotify, Pandora
5 - Social Media for Content Curators
Example - Flipboard, Stumble Upon, RSS Feeds
6 - Blogging
Example - Wordpress, Blogger, Tumblr
7 - Microblogging
Example - Twitter
8 - Commerce-Focused Social Media
Example - Amazon, EBay, Offer Up, Varage Sale, LetGo
9 - Rating-Focused Social Media
Example - Amazon, Yelp, Trip Advisor
10 - Anonymous Social Media
Example - Livewire, Yik Yak, Sarahah
11 - Gaming-Focused Social Media
Example - MPORG - MultiPlayer Online Role Playing Games
(World of Warcraft, Minecraft, League of Legends)
12 - Learning-Focused Social Media
Example - Coursera, Lynda, Udemy, Blackboard
13 - Business-Focused Social Media
Example - Asana, Slack, Yammer, Sharepoint, Basecamp
References
Aichner, T. & Jacob, F. (2015, March). Measuring the Degree of Corporate Social Media Use. International Journal of Market Research, 57
Safko, L. (2012). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Wiley Press.
Virtual attendance? Sign me up! I enjoy the Student Success Collaborative system to take attendance and I wanted to encourage others to do the same! It also functions as an early alert system.
If you take attendance on another system, the data just LIVES on that system and no one can know if a student is experiencing difficulty in multiple classes. The Student Success Collaborative system is a game changer for faculty who are concerned about student success.
Here's the email that I sent to faculty:
[University] Faculty,
We are excited about the new Student Success Collaborative system at Tarleton State! Through this system, you can:
- Raise early alerts for undergraduate students in your classes without logging into the system
- Take digital attendance
- Create events for undergraduate students in your classroom and remind them of the event via email/text.
- Send proactive email messages to your undergraduate students.
After you complete this form (and watch the video), we will provide you with access to log-in to the Student Success Collaborative system. - http://tinyurl.com/SSCFacultyAccess
If you have any questions, please email jtedwards@tarleton.edu or send a message to @drjtedwards on Twitter (at anytime).
Please share this form with your colleagues.
Sincerely,
Dr. Jennifer T. Edwards
Assistant Vice-President for Student Success and Multicultural Initiatives
Tarleton State University
In English
The Result
We had a great response (viewers on the YouTube video) and accesses to the EAB platform. I am totally focused on academic analytics!
Have you adopted a similar campaign? Do you have any suggestions or questions for me?
