Providing Incentives for Academic Advisors During Key Advising Times

Academic Advising occurs like clockwork at our institution. I always look forward to running the numbers to see how many students have not been advised and who have not registered for next semester's classes.

I am very excited about our multi-week campaign for re-registration (especially for our freshmen students). Our campaigns have been very successful in reaching first-year students, but now I am focused on second-year and third year students.

Check out our multi-week advising campaign: Academic Success Re-Recruitment Campaigns 

 I cannot wait to see the next steps!

Here's our plan for the next few weeks!

Sincerely,

Dr. Jennifer T. Edwards

My Social Media Channels!
Of Course You Follow Me on Twitter! @drjtedwards
I Am Also on Instagram! http://www.instagram.com/drjtedwards/
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If You Love Periscope as Much as I Do...Follow Me There! - http://www.periscope.com/drjtedwards/
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Making a Social Media Analytics Plan

This video is focused on simple ways to understand social media analytics. Produced for the Social Media graduate students at Tarleton State University, this video is meant to be a starting point for analytics newbies.

Sincerely,

Dr. Jennifer T. Edwards

My Social Media Channels!
Of Course You Follow Me on Twitter! @drjtedwards
I Am Also on Instagram! http://www.instagram.com/drjtedwards/
Have You Subscribed on YOUTUBE yet?
Become a Fan of Millennial Professor on Facebook!
If You Love Periscope as Much as I Do...Follow Me There! - http://www.periscope.com/drjtedwards/
Email Me! I am PR Friendly! - jennifertedwards@gmail.com

Do Your Class Activities Reach Beyond the Classroom? Do It With Periscope!

Online graduate students periscoping their presentations? Why yes!

If your students conduct research and/or finish a project and it never reaches beyond the borders of you classroom, did it really happen? During my first two years of teaching, this was something for which I struggled.

Each semester, the graduate students in my online course present their research for the public to view via Periscope and Twitter. The reason that we utilize Periscope is because it is one of the only social media video-focused technologies that has the capability to reach external audiences. You are not typically able to view a Facebook group video (livestream) without following the person.

These presentations are archived (with student permission on the Texas Social Media Research Institute (@TSMRI) YouTube account and the number of views grow each semester.

I always give them instructions focused the best practices of "Periscope/Live Streaming on Twitter".

I always have to remind the students to...

This entire process is beneficial for the students (digital portfolio) and the faculty member (student engagement on their curriculum vitae).

Here's an example of one of the presentations:

Do you have any questions about having your students livestream during an online or face-to-face class?

Have a great week! Thanks for visiting the Millennial Professor Blog!

Dr. Jennifer T. Edwards

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The 13 Social Media Categories - According to Dr. Jennifer T. Edwards

This semester, I am focused on how professors and other higher education professionals can incorporate easy-to-read and understand infographics to help others understand potentially complicated information.

Here's the information that could be perceived as a complicated concept. If you've ever read the Social Media Bible book, I know that you've discovered the various social media categories introduced in the book. This book has not been updated in awhile and social media is changing DAILY. This means that I had to make my own list of social media technologies.

Here it is!

This infographic represents an updated list of social media technology categories to reflect the changing social media landscape.

by Dr. Jennifer T. Edwards - @drjtedwards

Executive Director of the Texas Social Media Research Institute & Associate Professor of

Communication Studies at Tarleton State University

Here's the text copy of the infographic.

1 - Multi-Focused Social Media

This category includes social media incorporating three or more of the social media categories listed below as primary features for users of the technology. Example - LinkedIn, Facebook (pictures, video, live-casting, commerce, gaming-focused)

2 - Photo-Focused Social Media 

Example - Instagram, Pinterest

3 - Video-Focused Social Media

Example - YouTube, Vimeo

4 - Audio-Focused Social Media

Example - Soundcloud, Podcasts, Spotify, Pandora

5 - Social Media for Content Curators

Example - Flipboard, Stumble Upon, RSS Feeds

6 - Blogging

Example - Wordpress, Blogger, Tumblr

7 - Microblogging

Example - Twitter

8 - Commerce-Focused Social Media 

Example - Amazon, EBay, Offer Up, Varage Sale, LetGo

9 - Rating-Focused Social Media

Example - Amazon, Yelp, Trip Advisor

10 - Anonymous Social Media

Example - Livewire, Yik Yak, Sarahah

11 - Gaming-Focused Social Media 

Example - MPORG - MultiPlayer Online Role Playing Games

(World of Warcraft, Minecraft, League of Legends)

12 - Learning-Focused Social Media

Example - Coursera, Lynda, Udemy, Blackboard

13 - Business-Focused Social Media

Example - Asana, Slack, Yammer, Sharepoint, Basecamp

References

Aichner, T. & Jacob, F. (2015, March). Measuring the Degree of Corporate Social Media Use. International Journal of Market Research, 57

Safko, L. (2012). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Wiley Press.

Please let me know what you think!

Sincerely,

Dr. Jennifer T. Edwards

My Social Media Channels!
Of Course You Follow Me on Twitter! @drjtedwards
I Am Also on Instagram! http://www.instagram.com/drjtedwards/
Have You Subscribed on YOUTUBE yet?
Become a Fan of Millennial Professor on Facebook!
If You Love Periscope as Much as I Do...Follow Me There! - http://www.periscope.com/drjtedwards/
Email Me! I am PR Friendly! - jennifertedwards@gmail.com